Why is keyword research important in blogging?

What is keyword research? Today we will know why and how to do keyword research. Hey guys, I know you have created a blog and you are writing regular good articles in it.


But, you are not getting that amount of traffic or visitors to your blog. Is that so? Am I right?

Keyword research
Keyword research

The main reason for this may be not doing keyword research before writing the article”. And, although you’re doing it, you’re not doing it right.


Today, it took me about 4 to 5 years to create a blog and write articles in it. And, at first, I didn’t know anything about them.

So, I am sharing some of my secret blogging tips with you so that you don’t have any problems like me.

75% of people like you don’t know what keyword research is and why you should do keyword research.

And so, their blog articles get much less traffic from Google search or any other search engine. And, in some cases, the traffic doesn’t come at all.

Remember, researching your blog articles, keywords and using the right words or sentences related to the topic or topic increases the chances of getting free traffic or visitors from Google and other search engines to that article by 90%.

And, many bloggers have found success in using this process or medium. I am one of them.

So, friends, let’s find out one by one –

  • What is keyword research?
  • Why it is important to do keyword research before writing a blog article.
  • How to do keyword research?

What is keyword research?

Keyword research is a process by which we can try or research to find the most searched words, sentences, or questions in the Google search engine.

These words, sentences, or queries that people search for in Google search are called search terms.

And, with keyword research, we can find some of the most popular search terms for our articles and search terms on Google.

Finally, we can get high traffic from search engines and a good rank in search engines by adding or using popular search terms and search terms that are searched more on Google. And, that’s what successful bloggers are doing.

Keyword research is a major part of SEO (search engine optimization).

It is never possible to do SEO properly without researching the targeted keyword for the article.

As such, I have already told you how to use SEO in a blog article.

Keyword research is the first step in optimizing any website or blog for a keyword.

It is very important for you to know whether the keywords you are writing articles on the blog are targeted for keywords or not, how much traffic comes in them per month, whether the keyword competition is high or low.

And, new and inexperienced bloggers have made a big mistake in this regard. They do not do any research on the topic before writing the article.

They have no idea whether the topic of their article or the keyword used in it is profitable, whether that keyword is searched in search engines and whether there is more or less competition in the targeted keyword.

As a result, most of their articles rank in Google search. Therefore, before writing an article, it is very important to research the keywords or search terms related to the topic of the article and find out whether they are profitable or not.

So, you may well understand why keyword research is important. Below we will easily learn about some of its general benefits

Benefits of keyword research

First and foremost, proper SEO is not possible without keyword research. Because if you are writing an article and want free traffic from Google search in it, then only those keywords in search term can rank your article in search engine and give traffic to your blog.

Also, here are some important benefits of keyword research:

  1. If you do a good job of researching the keywords and search terms associated with the article before writing all the articles or blog posts, then you will get more and targeted traffic from the search engine.
  2. The more keywords your blog articles rank in google, the more domain authority of your blog will increase.
  3. By doing keyword research you will get many kinds of new and profitable article ideas (content idea).
  4. There is a lot of search in any keyword or search term and it is possible to know how much that keyword is searched in any place.
  5. With keyword research, your blog will definitely get a lot of traffic or visitors from search engines for free. And, the expected traffic from search engines or visitors can earn the most in Google Adsense and affiliate marketing.
  6. With keyword research, you can target or optimize blog articles for some lucrative search terms, words, sentences, or queries.
  7. Through keyword research, you can find out the competition of any keyword. And, there is no point in writing articles targeting high competition keywords. It is very difficult to get traffic in them.
  8. With this, highly searched keywords and low competition keywords can be found which can get a lot of traffic from search engines if you write articles targeting them.

So, friends, I hope you understand well what “keyword research means and its benefits“. So now we come to the part where we talk about the middle ground – how to do keyword research for blog articles.

How to do keyword research?

To do keyword research you need to use some online SEO tools. Most of these are paid tools that do not allow you to work for free. Such as –

You have to pay to use the above tools. But using these you will be able to do keyword research in a very accurate way.

But, we have a free keyword research tool that you can use to know everything about a keyword or search term.

The keyword is how many searches are done in Google, competition is more or less, how many searches are done in any place, and keywords of any language you can research here.

The name of this free keyword research tool is – Google keyword planner.

Keyword research tool
Keyword research tool

If you have a Google or Gmail account, you can use the tool by logging in here.

As you can see in the picture above, I typed the keyword “Winmax Mobile” and searched the tool.

The Google keyword tool immediately gave me the details about the keyword arrow below.

The keyword is searched in Google from 100 to 1000 per month and its competition is low. And so, if I write an article targeting this keyword, I will get a good number of traffic or visitors from Google search.

Moreover, many other related keywords related to my original targeted keyword and also their details tool has shown me below which I can use to get more traffic using my article.

Google will be your official tool to give you a lot of confidence and accurate information from Google search.

Lastly, keep in mind that the monthly search volume of the keyword will be more than 300 and the competition will be low, if you write articles about them, you will get a lot of easy and good amount of traffic from Google search.

Purpose of keyword research

The purpose of writing articles by keyword research is that the topics, keywords or search terms that we are writing articles targeting Google search maybe, or we are writing articles, but there is no search engine search for them.

And secondly, the keywords we are targeting are not highly competitive.

In this case, our article will be far behind the others, which makes it almost impossible to get traffic.

That’s why using google keyword planner you can know everything about your targeted keywords for free and you will also get an idea of ​​how much traffic can come from Google to your blog by targeting that keyword.

Honestly, friends, you must do keyword research before writing an article on the blog. You will get accurate and good results. Your blog will get a lot more traffic or visitors than before.


So friends, you probably know all about what keyword research is and how to do keyword research.

If you have any questions or concerns, please let me know below. I will definitely help you through the comments. Thanks.


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