What is off-page SEO : A complete guide for Beginner

What is off-page SEO? There is only one effective way to increase the search engine traffic of any website. That is SEO (Search engine optimization).

off-page SEO Optimization

off-page SEO Optimization
off-page SEO Optimization

As a result of SEO, articles of your website or blog can be brought to the first page of results in google search or other search engines.

Simply put, with the right SEO, the ranking of our blog or website gets much better in Google or other search engines.

In this way, your blog or website will have a lot of potential for “organic search engine traffic”.

What does SEO mean? I have already told you what it does and how to do it.

Thus, “search engine optimization” or SEO, two types.

  • On-page SEO 
  • Off-page SEO

In this article, I will only tell you about “off-page SEO”.

In today’s article, we will learn about “What is Off-Page SEO” and “How to do Off-Page SEO“.

What is off-page SEO?

If we talk about “on-page SEO“, then here we try to make the content of our blog the best and the best, so that the search engines like our content.

On-page SEO refers to techniques that are limited to “optimization” within your own website or blog.

And, frankly, on-page SEO is more important than off-page SEO in blogging. This I am telling you from my own experience.

Because, according to Google, “quality of content” is the most important thing.

If the content you write is of very good quality, people are getting a good reading and coming to their aid, visitors are reading your article for a long time, then ranking your blog in Google search engine will be good.

In addition, we need to make good use of “On-page SEO” to better understand google search bots about the topic or keywords of your blog article.

Now, if everything is done by doing on-page SEO and writing quality content, then what is the function of off-page SEO?

Off-page SEO means “optimizing your website for search engines” using some of the techniques where you don’t have to work directly inside the website.

This means that in order to do search engine optimization through this, you have to go completely outside the website and use some SEO techniques.

Using off-page SEO techniques, we can build a good reputation for the website by branding our website on the Internet.

Now, if the content of your blog is good and good, the blog has a good reputation on the internet, the blog is popular, then there will be an opportunity to get more traffic from Google search engine.

Because, popular and well-reputed websites, Google prefers more.

In order to brand your website or build a good reputation for your blog, the only other medium you can use besides writing good quality content is called “off-page SEO techniques“.

So, as much as you focus on on-page SEO techniques, you also need to focus on the on-page SEO process.

Now you may well understand what “off-page SEO” is.

Also Read. SEO Basic Tips | Complete guide for Beginner (on-page and Off-page)

How to do off-page SEO?

Let us now know below, “How to do off-page SEO”. I mean, you know what some of the best off-page SEO techniques are.

1. Create backlinks

If it looks good, then off-page SEO means “creating backlinks“. There are several ways to create backlinks for a blog or website.

Backlink means that any other website or blog, having the link (URL address) of your website or blog.

The more and better you get backlinks from high-quality and high DA / PA websites, the more popular and reputed your website will be in the eyes of Google.

Creating backlinks is one of the most important parts of off-page search engine optimization.

If you can get backlinks to your website from websites with more domain authority, your website’s “domain authority” and “search engine ranking” will increase.

2. Social media engagement

The more traffic or visitors come to your website from each social media profile, the better Google search will find your website.

Maintaining social media engagement on the blog is considered a major off-page SEO technique.

So, you have to be active in social media accounts with your blog and blog content. This means creating a page or profile for your website on 

  • Facebook.com, 
  • Twitter.com, 
  • Instagram.com, 
  • linkedin.com, 
  • pinterest.com, 

and some other popular high DA / PA social media platforms.

Then, share the content and articles of the regular blog in the social profiles of your own website.

With this, your blog and website will have a name, popularity will increase and social media backlinks will continue to be created.

When someone clicks on your blog article shared on social media profiles and comes to your blog, you will get valid social traffic.

And, as I said before, every social media traffic is very important for the off-page SEO of your blog.

Because google search through social media traffic can estimate the popularity and reputation of your website.

Through social media traffic, Google understands that the content you write on the Internet is very popular among people.

Therefore, the content of your blog can be ranked well in the search engine by Google. So remember, try to get some traffic from your social media, even if it is to some extent.

3. Social bookmarking sites

A social bookmarking website is an online service where users can save any website or web pages or links as bookmarks and share those links with others.

To promote and market your website or blogs online, these types of social bookmarking websites will come in handy.

When you bookmark any page of the website on these social bookmarking sites, you will get backlinks along with getting some free direct traffic to that page.

Moreover, other people will know about your blog through your bookmarked website link. This will be very beneficial in creating the brand of your blog.

Here are some free and popular social bookmarking websites –

  • Scoop.it
  • Reddit.com
  • Stumbleupon.com
  • tumblr.com
  • pinterest.com
  • digg.com
  • delicious.com
  • technorati.com

You can easily bookmark your blog link by going to these social bookmarking websites and creating an account.

4. Forum Submission

There are many high DA do-follow forum websites on the Internet, where people can go and solve problems and answer questions.

Hey, of course, you have to join such forum websites, which are related to the topic, niche, or subject of your blog.

When solving a problem or answering a question, be sure to provide links to articles from your blog related to the answer.

This will allow you to create good do-follow backlinks for your blog or website.

Here are the names of some of the best do-follow forum submission websites –

  • http://www.addthis.com/forum
  • https://bbpress.org/forums
  • https://www.flickr.com/help/forum/en-us/
  • https://www.warriorforum.com/
  • https://www.digitalocean.com/community
  • http://www.siteownersforums.com/
  • https://moz.com/community/q

You will find the names of many more forum websites on the internet. This way you can create good quality backlinks for your blog.

5. Blog directory submission

Directory submission websites have always been a good and effective way to create good and high-quality backlinks.

All you have to do is register for a good high DA and do-follow blogging directory website. During the registration process, you will need to submit a link to your blog/website.

Then, among the various categories in the directory, select a category related to your blog. By submitting the URL link of your blog through this, you will get a backlink from that directory website.

Hey, it may take a while for the results to come though, when you get the results it will come in handy for your website for a very long time.

Here are some popular and best high DA / PA directory submission websites –

  • https://www.indiblogger.in/
  • https://www.blogadda.com/
  • https://boingboing.net/
  • https://www.thewebdirectory.org/
  • https://www.siteswebdirectory.com/
  • https://10directory.com/

You will find many more directory websites on the Internet.

6. Question and Answer Sites

You can get a good amount of direct traffic and quality backlinks from some popular and high DA Q&A websites like Answers.yahoo.com and quora.com.

People ask questions on various topics on these types of question & answer websites. You just have to be more discriminating with the help you render toward other people.

And, don’t forget to include the URL link of your blog article with the answer. In this way, along with getting traffic from these high-quality Q&A websites, some quality backlinks will also be generated for your website.

Moreover, this way you can build a good reputation and brand for your website. Because this way many people will know about your website.

7. Guest posting

Guest posting can also be called guest bloggingGuest posting means writing an article and publishing it on another person’s blog or website.

Now you may be wondering, why would I bother to write an article and publish it on someone else’s blog?

See, guest posting is a process through which I can bring innumerable high-quality backlinks and direct referral traffic for my blog.

And high-quality backlinks mean a good effect on blog SEOWhat do you have to do here?

First of all, find 4 to 5 blogs related to your own blog or niche. Then, email them from the blog with the blog owner’s email id.

In the email you write that you want to write an article for their blog. I mean, guests want to post. In many blogs, there is an option for guest posting.

Now, if the blog owner allows you to be a guest, then write an interesting and high-quality article.

In any particular place in the article, just give a link to your blog.

Now, when the article with the link to your blog is published by the blog owner on that other blog, you will benefit from his blog in two ways.

  • You will get direct traffic from that blog through the link of your blog given in the article.
  • Since the link of your blog will be in the article, so high-quality backlink will be created for your blog.

So, guest blogging is the best way to create good and high-quality backlinks.

However, for those who decide to post a guest on the blog, the DA (domain authority) of those blogs should be more than 30, take a good look.

Because of the importance of backlinks from high DA websites to Google. 

Note: You can use the “DA checker” website to check the DA of any website.

Here you find Top Free Guest Posting Sites 

8. Via YouTube

YouTube can be said to be the best way to promote or market any product, service, or content.

The reason is that after Google, YouTube is the most used video search engine.

So, you too can create a channel on YouTube and republish the content of your blog as video content.

This will allow you to promote your blog or blog articles via video.

Start creating video content and uploading it to YouTube to build the blog’s branding and good reputation.

Moreover, when uploading every video on YouTube, in the description option, you can get high-quality backlinks from YouTube with the links of your blog.

9. Image submission websites 

There are many good “image submission websites” on the Internet, where you can create quality backlinks for your website by submitting images.

Before submitting each image, be sure to optimize the images well. When uploading, use the correct title tags in the image and the link to the website.

Here are some high DA / PA image submission websites –

  • https://www.mediafire.com/
  • https://in.pinterest.com/
  • https://instagram.com/
  • https://www.flickr.com/
  • https://imgur.com/
  • https://picasa.google.com/

There are many more image submission websites like this on the internet.

If you have read my entire article on off-page SEO, then you must understand that in the case of off-page SEO we try to get backlinks from other websites through various means.

Remember, the domain authority of your blog and the page authority of the article pages will only increase as a result of high-quality backlinks.

And, the higher the domain authority of the website, the more opportunities there are in the Google search engine to rank the content of your blog better than other blogs.

If you understand and implement the above off-page SEO techniques well, then you will definitely get a lot of benefits in the field of SEO of your blog.


Remember, if you can optimize your website for search engines using proper on-page SEO and off-page seo techniques, your website will have a good position on the search engine result page (SERP).

So, on-page SEO is just as important for the SEO of a website as off-page SEO is. So, I hope you have a good understanding of “what is off-page SEO” and “how to do off-page SEO“.

If you have any other suggestions or questions about SEO, you can ask me through theis link.

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